With a previous design career in the fast and forward thinking world of high end womenswear, Poppy believes that when exploring the parameters of traditional bridalwear there are endless possibilities within which to express a brides love in new ways, with fresh eyes. Juxtaposition is key to Poppy’s philosophy of design and often within the garments she has created a balance or twist that combines the expected with the unexpected and the traditional with the non- traditional. This quiet eccentricity and very British approach to design is what sets Poppy apart, and in doing so she produces collections of contemporary, yet delicately beautiful layering pieces that mix & match, bridging the gap between bridal and fashion whilst remaining true to the beauty and celebration of marriage.

“What it means for a woman to become a bride is better explained as a symbolic and spiritual experience than that of tradition and unity by law. It’s that moment that you notice in the bride this magic glow and calm around her that creates an untangeable beauty, only visible to those there to witness it. It can be utterly spellbinding and not something easily captured in a photograph. She appears strong but delicate and has a stillness in her that acknowledges only the now, that day, devotion to celebrating her love, friendships, magic, hopes and dreams. She embodies the spirit of herself and becomes The Ethereal Bride.”